Linic

• Mild steel replaced by brass

• Plating eliminated

• Cost reduced

• Lubricant eliminated

• Increased perceived value

Courtesy of Linic Plastics Ltd

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Linic Plastics Secateurs Brass Case History

Brass has been chosen for the pivot pin in Linic Plastics new range of anvil secateurs because it is 5p cheaper than mild steel. The reason is that brass machines much faster than steel; the swarf produced is readily recycled and therefore commands a premium price. In addition the brass pivot pin does not require plating to prevent corrosion and is self-lubricating.

The 5p saving at component level represents a 25p-30p saving on the final selling price and Nic Burdett, the company’s Managing Director says, “This puts our secateurs in a lower price band making them an impulse buy and increasing our sales volumes.” Richard Smout, responsible for the design of the company’s new range of garden tools was quoted as saying, “The use of brass gives the product a touch of class and an added perceived value in a competitive market”.

Linic Plastics, based in Fleckney Leicestershire is a leading UK designer, manufacturer and supplier of injection moulded plastic DIY, model making and garden hand tools.